NYRA to offer aftercare donation option on self-service terminals

By: Tom LaMarra

Posted: April 4, 2018

The New York Racing Association has joined The Stronach Group in offering patrons an option to make tax-deductible donations to the Thoroughbred Aftercare Alliance via self-service betting terminals.

NYRA in a release said the option will be offered beginning April 7 at Aqueduct Racetrack and the Belmont Cafe simulcast parlor. Patrons who insert a winning ticket into a self-service machine will have a choice via a pop-up interface to make a donation to the TAA, which is a 501(c)(3) non-profit. Those who choose to donate will receive a receipt along with their wagering balance in voucher form.

NYRA contracts with AmTote for its wagering services. AmTote is a subsidiary of The Stronach Group, which launched the self-service aftercare donation software at Laurel Park in Maryland last year. At Laurel, the minimum donation via the pop-up screen is $1.

NYRA said 100% of all donations made through the AmTote terminals will go to the TAA.

“NYRA is committed to supporting Thoroughbred aftercare, and we’re pleased to provide horseplayers with a way to quickly and easily donate to the TAA,” NYRA Chief Revenue Officer David O’Rourke said. “The work done by the TAA, and all accredited aftercare organizations, is critical to the health and well-being of our great sport. That’s why we are so pleased to launch an initiative to raise funds for responsible aftercare.”

“The TAA is grateful for the support from NYRA and AmTote International,” TAA President John Phillips said. “This terminal offers a convenient, non-intrusive, and streamlined experience. Paired with the generosity of horseplayers and the prominence of racing at NYRA tracks, funds raised from this technology will significantly help the TAA continue to support our 64 accredited aftercare organizations with approximately 170 facilities in North America.”

(THA photo)