$12M Pegasus to be televised by NBC Sports

By: NBC Sports Group

NBC Sports Group has obtained exclusive United States media rights to broadcast the first $12 million Pegasus World Cup Invitational set for Jan. 28, 2017, at Gulfstream Park.

The announcement was made Sept. 26 in conjunction with The Stronach Group, which owns Gulfstream and devised the new race. The Pegasus, to be run at 1 1/8 miles, is limited to 12 starters; all 12 berths have been sold for $1 million under a funding structure that allows horse owners to share in other revenue on the day.

NBC will air a live 90-minute telecast from Gulfstream with all coverage streamed live on NBCSports.com and the NBC Sports app. NBC Sports Group also has long-term agreements to televise the three Triple Crown races.

“We are thrilled to be partnering with NBC to bring the world’s richest Thoroughbred horse race to audiences across The United States,” said Belinda Stronach, chairman and president of The Stronach Group. “(The company) is committed to modernizing and elevating the sport of Thoroughbred horseracing for the next generation of fans, while providing a deeper experience to our existing fans and racing enthusiasts with exciting new events like the Pegasus World Cup Invitational.”

The 12 owners or partnerships that have secured a berth in the starting gate can race, lease, share a starter, or sell their place in the gate. Owners will share equally in the net income from pari-mutuel wagering, media rights, and sponsorships. The winner of the race will earn a world-record $7 million.

The richest U.S. race thus far has been the $5 million Breeders’ Cup Classic, the purse for which has been increased to $6 million in 2016.