Posted: July 19, 2017
The American Horse Council July 19 said it has extended the deadline for a survey that will update the National Economic Impact Study, which is designed to show the broad reach of the equine industry in the United States.
The deadline is now Aug. 18. The survey can be accessed here.
“The survey has been open since the beginning of June, and unfortunately we have only had around 9,000 responses,” AHC President Julie Broadway said. “We decided to extend the deadline for respondents to take the survey to ensure that we are getting as many responses as we can—we estimated that the survey link should be reaching approximately 900,000 people, and the 2005 study had over 18,000 responses itself.
“The industry has waited a long time for this study to be updated and we want to be sure we are getting the full picture of the impact of the vast equine industry.”
The main survey is designed to capture the impact of individual horse owners–commercial or recreational–and industry suppliers of equine-related goods and services. All personal information collected in the survey will be confidential and will not be distributed.
The 2017 study will contain expanded demographics with youth participation and additional segments of the industry, including Equine Assisted Activities and Therapies, Equine Sanctuaries and Rescues, Equine Academic Programs, and Equine Youth Organizations. Those interested in receiving one of these survey links should contact the AHC at firstname.lastname@example.org.
(Photo by Tom LaMarra)